Product Design & Strategy


Kelsey Mah Smith is a graphic designer with experience in UI, UX and Art Direction. 

Kelsey Mah Smith is a graphic designer with experience in UI design, UX design, art direction, photo styling, editorial and packaging.


Select Clients


UI/UX Designer 
New York, NY / May 2015–Current 

  • Work directly with the CTO to improve user experience across
  • Redesigned Recipe Pages to better suit the content type with larger images and a mobile enhanced reading experience.
  • Worked with the CTO and Editorial Director to better integrate content aggregation. To design specific page layouts for a wide array of content.

Multimedia, Design and Photo Director
New York, NY / October 2013–May 2015 

  • Worked with on the Platform team with developers and the CTO to redesign new features on
  • Responsible for leading and executing creative strategies and deliverables for interactive media, design and photography across the Greatist brand.
  • Manage the design team to implement new design techniques and increase efficiency. 
  • Initiated and executed a brand refresh. Updated brand assets across platforms to ensure brand consistency.  
  • Created and designed taxonomy for editorial content on the website.
  • Built an in-house photography studio and created photo style guides for the Greatist brand.

Graphic Designer
New York, NY / July 2012– October 2013 

  • Worked with brand partners and developers to create custom landing pages.
  • Defined the CSS style guidelines for the Birchbox
    e-commerce experience. 
  • Created custom packaging and print designs.
  • Worked with external brands to create co-branded assets and custom packaging. 
  • Assisted in design strategies and campaigns.
  • Created custom branded marketing presentations and promotions. 
  • Supported PR, Content, and Brand teams for custom design work. 
  • Assisted in art directing photo-shoots. 

May 2011-Current

  • PEOPLE MAGAZINE + NBC Universal 
    Consulting Art Director 
    May 2015-Current
    • Worked with People Magazine and NBC Universal to create custom, co-branded, limited edition packaging. 
    Consulting Art Director 
    September 2014-January 2015
    • Rebranded and designed People Magazine's VIP brand.
    • Updating packaging, print collateral, and provided direction for photography.
    October 2014
    • Created the Quick brand identity. A behavior-driven development framework for Swift and Objective-C. Inspired by RSpecSpecta.

Contract Graphic Designer
Austin, TX / July 2011–December 2011 

  • Managed all printed collateral for clients such as Campus Ministry and the School of Humanities.  

Graphic Design Paid Intern
Austin, TX / August 2009–January 2011 

  • Collaborated with graphic designers, editors and project managers to develop design solutions for a variety of clients. Managed design projects from concept development through pre-press preparation for print production. Conducted press checks with local vendors to ensure color accuracy. Projects include: posters, magazine layouts, direct mail, brochures, logos, fillable pdfs, web banners and graphics.

Skill Set

Technical Competency

  • Responsive Web Design
  • Grid Systems
  • A/B Testing
  • Adobe Creative Suite
    - Photoshop, Illustrator, InDesign
  • CSS and HTML
  • Studio lighting, photography and retouching
  • After Effects, Lightroom and Flash
  • Print and Packaging Production

User Experience Design

  • User Research
  • Information Architecture
  • Competitive Feature Analysis 
  • Content Strategy
  • User Flowers
  • Wire framing