UX + UI + Art Direction

Design motto: Iterate don't deviate

Doer, tex-mex connoisseur, wanna-be botanist

 

  • Have initiated and pitched new projects by developing the feature-set, and determining the POC and MVP.
  • Have worked on an agile team shipping final products. 
  • Have a deep love for IA, solving complex user-flows, and jigsaw puzzles.
  • Above all I’m a doer. I’m self-motivated and hungry.
  • Human-Centered designer with over 4 years of experience. 
  • Self-taught front-end development in HTML and CSS because really it’s just another design medium.
  • Deep understanding of how analytics can validate and further inform design decisions. 
  • Have worked on both Creative and Engineering teams -  understand design theories, technical requirements and limitations.

The Rap Sheet


GREATIST
UX & UI Designer
New York, NY / May 2015–Current 

  • Pitched and designed a new user-friendly method of creating curated pages on the Greatist CMS.
  • Work directly with the CTO to improve user experience across Greatist.com
  • Created a taxonomy for on-site assets, making cross-team communication more efficient. 
  • Redesigned Recipe Pages to better suit the content type with larger images and a mobile enhanced reading experience.
  • Worked with the CTO and Editorial Director to better integrate content aggregation. To design specific page layouts for a wide array of content.

Multimedia, Design and Photo Director
New York, NY / October 2013–May 2015

  • Worked with on the Platform team with developers and the CTO to redesign new features on Greatist.com.
  • Responsible for leading and executing creative strategies and deliverables for interactive media, design and photography across the Greatist brand.
  • Manage the design team to implement new design techniques and increase efficiency. 
  • Initiated and executed a brand refresh. Updated brand assets across platforms to ensure brand consistency.  
  • Created and designed taxonomy for editorial content on the website.
  • Built an in-house photography studio and created photo style guides for the Greatist brand.

BIRCHBOX
Graphic Designer
New York, NY / July 2012– October 2013 

  • Worked with brand partners and developers to create custom landing pages.
  • Defined the CSS style guidelines for the Birchbox
    e-commerce experience. 
  • Created custom packaging and print designs.
  • Worked with external brands to create co-branded assets and custom packaging. 
  • Assisted in design strategies and campaigns.
  • Created custom branded marketing presentations and promotions. 
  • Supported PR, Content, and Brand teams for custom design work. 
  • Assisted in art directing photo-shoots. 

KELSEY MAH SMITH FREELANCE
May 2011-Current

  • PEOPLE MAGAZINE + NBC Universal
    Consulting Art Director 
    May 2015-Current
    • Worked with People Magazine and NBC Universal to create custom, co-branded, limited edition packaging. 
  • PEOPLE MAGAZINE
    Consulting Art Director 
    September 2014-January 2015
    • Rebranded and designed People Magazine's VIP brand.
    • Updating packaging, print collateral, and provided direction for photography.
  • QUICK
    Branding
    October 2014
    • Created the Quick brand identity. A behavior-driven development framework for Swift and Objective-C. Inspired by RSpecSpecta.

ST. EDWARD'S UNIVERSITY MARKETING
Contract Graphic Designer
Austin, TX / July 2011–December 2011 

  • Managed all printed collateral for clients such as Campus Ministry and the School of Humanities.  

ST. EDWARD'S UNIVERSITY MARKETING
Graphic Design Paid Intern
Austin, TX / August 2009–January 2011

  • Collaborated with graphic designers, editors and project managers to develop design solutions for a variety of clients. Managed design projects from concept development through pre-press preparation for print production. Conducted press checks with local vendors to ensure color accuracy. Projects include: posters, magazine layouts, direct mail, brochures, logos, fillable pdfs, web banners and graphics.

 

 

Powered by Squarespace